José Ramón Saura Lacárcel
Profesor Ayudante Doctor


Facultad de CC. Jurídicas y Sociales


Economía de la Empresa


Comercialización e Investigación de Mercados
  • International Ph.D. in Business Economics at the Rey Juan Carlos University, London South Bank University (LSBU) and Harvard University (RCC). He has more than 6 years of experience in providing consultancy services in Digital Marketing to companies and startups at Google Developer programmes. He is Professor of the Department of Business Economics at the Rey Juan Carlos University, lecturing at the Faculty of Social Science and Law of Madrid. He is specialized in Data Mining, Social Networks, Digital Marketing, Startups, and User-Generated Content Analysis. He has published articles indexed in Web of Sciences (JCR) and Scopus rankings, among others. He has been Reviewer for Journals indexed in Editorials such as Elsevier, Emerald Insights, Wiley, Inderscience or MDPI.  He has made Research Stays at Harvard University, London South Bank University, University of Algarve or NOVA University Lisbon, among others. His Researcher impact factor is h-index is 11 in and he has published articles with an impact factor above 5.000 WOS (JCR).

    Spanish summary

    Doctor en Ciencias Sociales y Jurídicas con mención internacional por Harvard University (RCC en Harvard) y London South Bank University (Ehrenberg Bass Institute), trabajo en el ecosistema digital y desarrollo estrategias de Search Marketing, Marketing Digital y Social Media Marketing a nivel Práctico y Técnico.

    Mentor de Marketing en Google Developer y organizador en Google Developers Groups, he trabajado para programas de Google como Google Launchpad Weeks, Google Campus Madrid, Google for Moms, Google Startup School, Campus Presents, Google for Entrepreneurs o Google Startups & Meetup Madrid a nivel nacional e internacional.

    A nivel profesional, he trabajado como consultor de Marketing Digital para empresas como MRM//Mccann, L'Oréal, Weplan, Google Developer o Royal Comunicación, entre otros.

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Docencia y asignaturas impartidas en el curso actual
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  • Saura, J.R. and Bennet, D. (2019). A Three-Stage Methodological Process of Data Text Mining: A UGC Business Intelligence Analysis. Symmetry-Basel. doi: 10.13140/RG.2.2.11093.06880

    Saura, J.R.; Rodriguez Herráez, B. and Reyes-Menendez, A (2019). Comparing a traditional approach for financial Brand Communication Analysis with a Big Data Analytics technique, IEEE Access, 7(1). doi:10.1109/ACCESS.2019.2905301

    Saura, J. R., Reyes-Menendez, A., & Palos-Sanchez, P. (2019). Mapping Multispectral Digital Images using a Cloud Computing Software: Applications from UAV Images. Heliyon, 5(2), e01277

    Palos-Sanchez, P., Saura, J.R., Martin-Velicia, F. (2019). A study of the effects of Programmatic Advertising on users' Concerns about Privacy overtime.  Journal of Business Research, 96(2019):61-72 doi: 10.1016/j.jbusres.2018.10.059

    Saura, J.R., Palos-Sanchez, P.R. & Grilo, A. (2019). Detecting Indicators for Startup Business Success: Sentiment Analysis using Text Data Mining. Sustainability. 15(3), 553; doi:10.3390/ijerph15030553

    Saura, J.R., Reyes-Menendez, A. & Alvarez-Alonso, C. (2018). Do online comments affect environmental management? Identifying factors related to environmental management and sustainability of hotels. Sustainability, in Special Issue e-Business, 10(9), 3016. doi: 10.3390/su10093016

    Saura, J.R., Palos-Sanchez, P.R. & Rios Martin, M.A. (2018). Attitudes to environmental factors in the tourism sector expressed in online comments: An exploratory study. International Journal of Environmental Research and Public Health. 15(3), 553; doi:10.3390/ijerph15030553

    Saura, J. R., Palos-Sánchez, P., & Cerdá Suárez, L. M. (2017). Understanding the Digital Marketing Environment with KPIs and Web Analytics. Future Internet, 9(4), 76, doi:10.3390/fi9040076

    Saura, J.R., Palos-Sanchez, P. and Alvarez-Garcia, J. (2019). Innovation and Creativity for Sustainable Resource Management: A Case Study About Search Engines. In Escobar, B. and Miras, M.: Corporate Social Responsibility: Challenges in Diversity, Accountability and Sustainability. NOVA Publisher