José Ramón Saura Lacárcel
Profesor Ayudante Doctor

Centro

Facultad de CC. Jurídicas y Sociales

Departamento

Economía de la Empresa

Área

Comercialización e Investigación de Mercados
Información general
Presentación
  • Jose Ramon Saura is a Marketing Lecturer of the Business Economics Department at Rey Juan Carlos University, Madrid, Spain. Previously, he held positions and made consultancy at a number of other companies including Google, L'Oréal, Deloitte, Telefónica, or MRM//McCann, among others. He earned an international Ph.D. in Digital Marketing at the Rey Juan Carlos University, while researching at London South Bank University (LSBU) and Harvard University (RCC at Harvard).

    His research has focused on the theoretical and practical insights of various aspects of User Generated Content (UGC), with a specific focus around three major research approaches applied to business and marketing: data mining, knowledge discovery, and information sciences.

    His research has appeared in leading international business and marketing and information sciences journals such as the Journal of Business Research, International Journal of Information Management, Journal of Business & Industrial Marketing, Review of Managerial Sciences, Journal of Innovation and Knowledge, or IEEE Access, among others. Jose Ramon Saura serves on editorial/reviewer boards of a number of business and information sciences journals

    More info:
    Publications, Citations and h-index: https://scholar.google.com/citations?user=MJAuxGMAAAAJ&hl=en
    Editorial and Reviewer Boards: https://publons.com/researcher/1577686/jose-ramon-saura/

    He is one of the Co-Chair of the 1st DBDS International Conference in Business and Marketing (DBDS 2020).

Méritos
Docencia y asignaturas impartidas en el curso actual
  • Grado

    PLAN ASIGNATURA
    (2296) DOBLE GRADO EN ADMINISTRAC. Y DIRECCION DE EMPRESAS Y MARKETING (VICALVARO)POLITICA DE COMUNICACION Y PUBLICIDAD DIGITAL
    (2048) GRADO EN ADMINISTRACION Y DIRECCION DE EMPRESAS (INGLES) (VICALVARO)INTRODUCTION TO MARKETING AND COMMUNICATIONS IN THE FIRM
    (2246) GRADO EN DIRECCION Y GESTION DE EMPRESAS EN EL AMBITO DIGITAL (VICALVARO)E-COMMERCE

    Máster universitario oficial

    PLAN ASIGNATURA
    (6278) MÁSTER UNIVERSITARIO EN UNIÓN EUROPEA Y CHINALA CHINA MILENARIA: HISTORIA, CULTURA, DERECHO, POLÍTICA Y ECONOMÍA
HISTÓRICO DOCENTE (ÚLTIMOS 10 CURSOS ACADÉMICOS)
Listado de proyectos (Últimos 10 años)
Códigos de investigador
Publicaciones