Profesores e Investigadores

Departamentos

Curriculum Vitae

José Ramón Saura Lacárcel
Titular de Universidad
Vicedecano/a de Investigación, Relaciones Internacionales y Relaciones con Empresas de la FCCEE
2
Quinquenios
2023
2
Docentia
2022-23
1
Sexenios investigación
2020

Centro

Fac. CC. Economía y Empresa

Departamento

Economía de la Empresa

Área

Comercialización e Investigación de Mercados

Grupo de investigación

Grupo de investigación consolidado en Marketing Digital, Redes Sociales y Privacidad de la Universidad Rey Juan Carlos

Grupo docente

Grupo de Innovación Docente Consolidado en Conocimiento Transversal y Tecnológico

Contacto

joseramon.saura@urjc.es
Información general
Información general
Presentación

  • Jose Ramon Saura, Vice-Dean of Research, Internationalization and Prof. Partnership in the Faculty of Business Economics (FCEE) at Rey Juan Carlos University, is an Associated Professor (Tenured) of Data Analytics and Digital Marketing in the Business Economics Department at Rey Juan Carlos University (URJC), Madrid (Spain).

    Earlier in his career, he held positions and provided consultancy services to several prominent companies, including Google, L'Oréal, Deloitte, Telefónica, and MRM//McCann, among others. He obtained his international Ph.D. in Digital Marketing from URJC, conducting research at both London South Bank University (LSBU) and RCC at Harvard University. He has taught and undertaken research stays at over 28 universities worldwide. Notable affiliations include the Leiden Institute of Advanced Computer Science and the Institute of Public Administration at the University of Leiden, Harvard University, or the School of Economics and Management at the University of Porto.

    Jose Ramon Saura has served as a research evaluator for national funding and projects on behalf of the following institutions:

    • Government of Italy, Ministry of University and Research (Rome, Italy)
    • Government of Poland, National Science Center of Poland (Warsaw, Poland)
    • National Research Council of the Nteher., Dutch Research Council (The Hague, The Netherlands)
    • Qatar Research, Development and Innovation (QRDI) National Council (Doha, Qatar)
    • Technology Agency of the Czech Republic (Prague, Czech Republic)
    • Linz Institute of Technology (Linz, Austria)

    His research has primarily centered on the theoretical and practical implications of various dimensions of user-generated data and content. He has emphasized three pivotal research methodologies applied to business and marketing: data mining and knowledge discovery. Currently, his research interests have evolved to encompass data-driven decision-making, online privacy, online behavior and surveillance capitalism. His contributions have been published in premier international journals in the fields of business, management, economics, marketing, and information sciences, such as:

    • Journal of Innovation and Knowledge 
    • International Journal of Production Economics
    • Government Information Quarterly
    • Industrial Marketing Management
    • Technovation
    • International Journal of Information Management 
    • Technological Forecasting and Social Change
    • Journal of Business Research 
    • International Journal of Entrepreneurial Behaviour & Research 
    • Inter. Entrepreneurship and Management Journal
    • Review of Managerial Sciences 
    • Annals of Operations Research
    • Journal of Competitiveness
    • Journal of Small Business Management
    • The Journal of Technology Transfer
    • Inter. Journal of Human-Computer Interaction
    • Journal of Business & Industrial Marketing 
    • Enterprise Information Systems
    • European Management Journal
    • Management Decision
    • Computer Communications
    • Big Data Research, among others.

    Jose Ramon Saura serves on editorial/reviewer boards of a number of business and information sciences journals:

Méritos
Docencia y asignaturas impartidas en el curso actual

  • Grado

    PLAN ASIGNATURA
    (2246) GRADO EN DIRECCION Y GESTION DE EMPRESAS EN EL AMBITO DIGITAL (VICALVARO)GESTION DE LA EXPERIENCIA DE CLIENTE EN ENTORNOS DIGITALES

    Máster universitario oficial

    PLAN ASIGNATURA
    (6278) MÁSTER INTERUNIVERSITARIO EN UNIÓN EUROPEA Y CHINARELACIONES Y POSIBILIDADES DE NEGOCIO ENTRE LA UNIÓN EUROPEA Y CHINA
HISTÓRICO DOCENTE (ÚLTIMOS 10 CURSOS ACADÉMICOS)

Listado de proyectos (Últimos 10 años)
Códigos de investigador
Publicaciones

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