Profesores e Investigadores

Departamentos

Curriculum Vitae

José Ramón Saura Lacárcel
Titular de Universidad
2
Quinquenios
2023
2
Docentia
2022-23
1
Sexenios investigación
2020

Centro

Fac. CC. Economía y Empresa

Departamento

Economía de la Empresa

Área

Comercialización e Investigación de Mercados

Grupo de investigación

Grupo de investigación consolidado en Marketing Digital, Redes Sociales y Privacidad de la Universidad Rey Juan Carlos

Grupo docente

Grupo de Innovación Docente Consolidado en Conocimiento Transversal y Tecnológico

Contacto

joseramon.saura@urjc.es
Presentación

  • Dr. Jose Ramon Saura is an Associate Professor (Tenured) of Data Analytics, Digital Economics, and Digital Marketing in the Department of Business Economics at Rey Juan Carlos University (Madrid, Spain). He served as Vice-Dean for Research, Internationalization, and Professional Partnerships at the Faculty of Business Economics (2023 to 2025). He is the Co-Editor-in-Chief of the Elsevier journal Global Economic Research.

    Dr. Saura is recognized as one of the World's Top 2% Most Influential Scientists in Business Management and Marketing, per the globally renowned ranking by Elsevier and Stanford University in 2022, 2023, and 2024. Among over 57,000 authors, he is ranked 290-310th in the Business & Management subfield. With six of his papers ranked in the top 1% of highly cited publications globally in Web of Sciences (WoS) in Business and Economics from 2021 to 2024, Dr. Saura's work demonstrates both breadth and depth internationally. These influential studies, published in leading journals like Technovation, Government Information Quarterly, Journal of Business Research, Technological Forecasting and Social Change, and International Journal of Information Management, have advanced the understanding of critical issues at the intersection of technology, digital marketing, and consumer behavior.  

    Dr. Saura has combined academic rigor with practical expertise throughout his career. He has worked and provided consultancy to leading global organizations, including Google, L'Oréal, Deloitte, Telefónica, and MRM//McCann, enabling him to bridge theoretical insights with real-world applications. His research covers behavioral economics, online behavior, AI in governments, and techniques for analyzing social media user-generated content. He merges scholarly rigor with industry acumen. As Editor, Dr. Saura provides critical perspectives on digital disruption, innovation, and practical applications.

    Dr. Saura has also served as a research evaluator for national funding and projects on behalf of the following institutions:
    • Government of Italy, Ministry of University and Research (Rome, Italy)
    • Government of Poland, National Science Center of Poland (Warsaw, Poland)
    • National Research Council of the Nteher., Dutch Research Council (The Hague, The Netherlands)
    • Qatar Research, Development and Innovation (QRDI) National Council (Doha, Qatar)
    • Technology Agency of the Czech Republic (Prague, Czech Republic)
    • Linz Institute of Technology (Linz, Austria)

    More info:

Docencia y asignaturas impartidas en el curso actual

  • Grado

    PLAN ASIGNATURA
    (2246) GRADO EN DIRECCION Y GESTION DE EMPRESAS EN EL AMBITO DIGITAL (VICALVARO)GESTION DE LA EXPERIENCIA DE CLIENTE EN ENTORNOS DIGITALES

    Máster universitario oficial

    PLAN ASIGNATURA
    (6278) MÁSTER UNIVERSITARIO EN UNIÓN EUROPEA Y CHINARELACIONES Y POSIBILIDADES DE NEGOCIO ENTRE LA UNIÓN EUROPEA Y CHINA
HISTÓRICO DOCENTE (ÚLTIMOS 10 CURSOS ACADÉMICOS)

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