Profesores e Investigadores

Departamentos

Curriculum Vitae

Lydia María González Serrano
Titular de Universidad
5
Quinquenios
2021
4
Docentia
2020-21
2
Sexenios investigación
2023
1
Sexenios transferencia
2011

Centro

Fac. CC. Economía y Empresa

Departamento

Economía de la Empresa

Área

Organización de Empresas

Grupos de investigación

Grupo de investigación de alto rendimiento en Ingeniería Biomédica y Ciencia de Datos de la Universidad Rey Juan Carlos - Biomedical Engineering and Data Science Group of Universidad Rey Juan Carlos
Grupo de investigación de alto rendimiento sobre Circularidad, Sostenibilidad, Innovación y Talento de la Universidad Rey Juan Carlos

Grupo docente

Grupo de Innovación Docente Consolidado DOCENS

Centro/Instituto de investigación

Centro de Investigación de Estudios Turísticos de la Universidad Rey Juan Carlos

Contacto

lydia.gonzalez@urjc.es
Presentación

  • Doctor in Economic and Business Sciences and Associate Professor in the Department of Business Economics at Rey Juan Carlos University.

    Academic and Teaching Experience

    • 31 years of teaching experience at undergraduate and postgraduate levels, with four positive teaching evaluations under the DOCENTIA Programme, the last two rated as Excellent.
    • Delivered over 30 different courses across undergraduate, master's, and doctoral programmes, including online formats, adapting teaching and assessment methods to the European Higher Education Area (EHEA) requirements.

    Administrative and Managerial Roles

    • Over 12 years of experience in academic management, including positions as Vice Dean, Assistant Vice-Rector for Research, Innovation, and Knowledge Transfer and Assistant Vice-Rector for Academic Organisation.

    Research and Publications

    • 23 years of participation in research projects and consultancy contracts, including:
      • 7 competitive national and European projects, funded by institutions such as the Spanish Ministry of Science and Innovation (2020-2022), the European Commission and the Ministry of Environment (2017-2020), the Ministry of Economy and Competitiveness (2016-2019), and the Ministry of Health, Social Services, and Equality/Institute for Women and Equal Opportunities (2015-2016).
      • 14 research contracts (Article 83 LOU), including two as Principal Investigator (PI), in collaboration with prestigious institutions such as the Directorate-General for Economy of the Community of Madrid, the Spanish Confederation of Hotels and Tourist Accommodation, Madrid Stock Exchange, Banco Santander Central Hispano, CaixaBank, KPMG, the General Council of the Judiciary, and Avalmadrid.
    • Publications:
      • 14 JCR-indexed articles (3 in Q1 first decile, 6 in Q2).
      • 5 Scopus-indexed articles (2 in Q1).
      • 6 books on revenue management and hotel management published by leading academic publishers.
      • 8 book chapters in high-impact academic publications.
    • Research Evaluations:
      • Two research periods recognised by CNEAI (sexenios).
      • One knowledge transfer period recognised by CNEAI since April 2020.

    International Research and Collaborations

    • Visiting Researcher at Portsmouth University, UK (January-June 2024), collaborating with renowned researcher Giampaolo Viglia.
    • Principal Investigator (PI) of the High-Performance Research Group on Circularity, Sustainability, Innovation, and Talent at Rey Juan Carlos University.
    • Member of the Biomedical Engineering and Data Science Research Group at Rey Juan Carlos University.
    • Member of the Research Centre for Tourism Studies at Rey Juan Carlos University.

    Editorial and Peer-Review Activities

    • Editorial Board Member of The Service Industries Journal (Q1 JCR in Management).
    • Reviewer for leading journals, including:
      • Current Issues in Tourism (JCR Q1)
      • Journal of Business Research (JCR Q1)
      • International Journal of Hospitality Management (JCR Q1)
      • Tourism Management (JCR Q1, first decile)
      • Journal of Hospitality and Tourism Management (JCR Q1)

    Professional and Academic Engagements

    • Member of the Consolidated Teaching Innovation Group (DOCENS).
    • Member of the Tourism Study Commission of the Spanish Association of Accounting and Business Administration (AECA).
    • Member of the Tourism Board of the MESIAS Project (Spain Brand Intelligence initiative in collaboration with the Ministry of Foreign Affairs and International Cooperation).
    • MERCO Analyst (Monitor Empresarial de Reputación Corporativa).

    Academic Event Organisation

    • Organiser of multiple scientific and academic events related to the tourism sector, notably the 2024 Revenue Management & Pricing in Services Conference (2024 RevME Europe).

    Supervision and Examination Activities

    • Supervised over 60 undergraduate, master's, and doctoral research projects.
    • Supervised two doctoral theses on revenue management in the hotel sector.
    • Attended over 40 national and international conferences.
    • Member of more than 30 doctoral, master's, and undergraduate thesis examination committees.

    Educational Innovation and International Collaboration

    • Participated in several teaching innovation projects.
    • Conducted a research stay at Jordan University of Science and Technology under the AECID Inter-University Cooperation Programme.

Docencia y asignaturas impartidas en el curso actual

  • Grado

    PLAN ASIGNATURA
    (2089) DOBLE GRADO EN ADMON Y DIRECCION DE EMPRESAS Y DERECHO (MOSTOLES)INTRODUCCION A LA EMPRESA I
    (2097) DOBLE GRADO EN ING. INFORMATICA Y ADMON. Y DIRECCION DE EMPRESAS (MOSTOLES)INTRODUCCION A LA EMPRESA I
    (2049) GRADO EN ADMINISTRACION Y DIRECCION DE EMPRESAS (MOSTOLES)INTRODUCCION A LA EMPRESA I

    Máster universitario oficial

    PLAN ASIGNATURA
    (6193) MÁSTER UNIVERSITARIO EN DIRECCIÓN INTERNACIONAL DEL TURISMOLIDERAZGO Y HABILIDADES DIRECTIVAS
HISTÓRICO DOCENTE (ÚLTIMOS 10 CURSOS ACADÉMICOS)

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