Hend Farahat Issa Farag
Investigador/Técnico

Centro

Fac. CC. Economía y Empresa

Departamento

Economía de la Empresa

Área

Comercialización e Investigación de Mercados
Información general
Información general
Presentación
  •  I am a PhD researcher and lecturer working in tourism Marketing and Revenue Management, I obtained an outstanding  PhD in Tourism, international mention (Universidad de Alicante, Universidad de Málaga, Universidad de Sevilla and Universidad Rey Juan Carlos), and I have a Master's degree in tourism management and planning (Balearic island university, Pompeo Fabra Barcelona). I actively participate in international conferences.
    I am interested in tourism marketing, especially hotel revenue management and hotel pricing and I believe that technology and big data should improve hotel revenue over traditional approaches. Therefore I use methodologies such as the experimental approach (quasi-experiment) to prove the efficiency of the new technologies applied in hotel revenue management.

Méritos
Docencia y asignaturas impartidas en el curso actual
  • Grado

    PLAN ASIGNATURA
    (2110) GRADO EN MARKETING (INGLES) (VICALVARO)MARKETING INTERPERSONAL AND COMMUNICATION TECHNIQUES
    (2010) GRADO EN TURISMO (INGLES) (VICALVARO)ANALYSIS OF THE TOURISM MARKET
HISTÓRICO DOCENTE (ÚLTIMOS 10 CURSOS ACADÉMICOS)
Listado de proyectos (Últimos 10 años)
  • No existe información.
Códigos de investigador
    • No hay información