Curriculum Vitae
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I am a PhD researcher and lecturer working in tourism Marketing and Revenue Management, I obtained an outstanding PhD in Tourism, international mention (Universidad de Alicante, Universidad de Málaga, Universidad de Sevilla and Universidad Rey Juan Carlos), and I have a Master's degree in tourism management and planning (Balearic island university, Pompeo Fabra Barcelona). I actively participate in international conferences.
I am interested in tourism marketing, especially hotel revenue management and hotel pricing and I believe that technology and big data should improve hotel revenue over traditional approaches. Therefore I use methodologies such as the experimental approach (quasi-experiment) to prove the efficiency of the new technologies applied in hotel revenue management.
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Grado
PLAN ASIGNATURA (2110) GRADO EN MARKETING (INGLES) (VICALVARO) MARKETING INTERPERSONAL AND COMMUNICATION TECHNIQUES (2010) GRADO EN TURISMO (INGLES) (VICALVARO) ANALYSIS OF THE TOURISM MARKET
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CURSO PLAN ASIGNATURA 2022-23 (2110) GRADO EN MARKETING (INGLES) (VICALVARO) MARKETING PLAN CURSO PLAN ASIGNATURA 2021-22 (2010) GRADO EN TURISMO (INGLES) (VICALVARO) ANALYSIS OF THE TOURISM MARKET CURSO PLAN ASIGNATURA 2020-21 (2277) GRADO EN PROTOCOLO, ORGAN. DE EVEN. Y COMUNIC CORPORATIVA (INGLES) (MADRID) MARKETING AND PROMOTION OF EVENTS
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